Ideas made real | BOAN.ink
An applied behavioural science practice

Ideas made real.

For the most neglected relationship in any life or business: the one you have with yourself.

Begin the Root Self Assessment → What this is
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01
The Practice

Where does your best idea live right now?

Probably on a napkin. A note on your phone, the back of a receipt, a line you said out loud once and never wrote down at all. That is how almost every real idea begins, caught in a hurry on whatever happens to be in reach. It is also where most of them stay. The idea was rarely the problem. What was missing was a way to make it real.

For decades, one discipline has done little else but make things real for businesses. Customer experience: measure what is actually happening, close the loop with honest feedback, lift the performance, develop the people, read the data at scale, refine the process, and let the technology carry it. It is applied behavioural science with a budget, and it works.

BOAN.ink takes that whole apparatus, the measurement, the feedback loops, the behavioural science and the latest in AI, and turns it to face the one place it has never been pointed. Not your customers. You.

Ideas made real, starting with you.

02
The Four Pillars

Four pillars to align. Drawn on the original napkin, and unchanged since.

The original BOAN.ink napkin, the four pillars drawn by hand
The original napkin · drawn once, unchanged since 2019
The Truth
Pillar — I

The Truth

Named without flinching.
The Life
Pillar — II

The Life

What you are responsible for.
The Fuel
Pillar — III

The Fuel

What keeps you in motion.
The Journey
Pillar — IV

The Journey

Where you are going.
Explore the pillars → Read the origin story →
03
Two Doors, One Engine

One way of thinking. Two ways in.

Whether the work is personal or professional, the question underneath is the same. Can the decisions hold, because the person making them can be honest with themselves.

i-Hx · Personal

For the individual.

Powered by knotomo.hi

For individuals and couples. A guided path from self-honesty to self-trust, and from self-trust to decisions that finally feel like your own.

Open · launching first
i-Bx · Professional

For the operator.

Powered by knotomo.bi

For founders, boards and operators who carry the weight of consequential decisions and need foresight they can defend.

By application · private beta

One brain. Two doors.

04
The Engine
knotomo.hi Know Tomorrow. Today.

Your patterns are predictable. That is the good news.

You already run loops. Everyone does. The same kind of decision, the same kind of relationship, the same quiet compromise, returning in a fresh disguise. Most people only recognise the loop after it has already cost them something.

knotomo.hi is built to name the loop before it closes again. Not a horoscope, and not a probability score. It reads how you actually decide, then surfaces the next turn of your own pattern while there is still time to take a different one.

That is what knowing tomorrow, today, means.

Find your loop →
05
The Process

Most of what calls itself help begins by selling you something. This begins by finding out whether it would even hold. Here is the whole path, in order, with nothing hidden.

Phase One · Free

The Read

The Root Self Assessment, a thirty minute briefing, and an honest next step. Honesty before anything is built.
Phase Two · The Map

The Map

The BOAN Self Blueprint. A full read across the four pillars that shows where you are aligned and where you are not.
Phase Three · The Work

The Work

The programme, the dashboard, and the deeper material. Where it is made real, consistent and measured.
See the whole path →
The Beginning

It starts with one honest question.

Before any work can hold, one thing has to be true: that you can be honest with yourself about where your self-trust actually stands. The Root Self Assessment measures exactly that, and nothing more. It is your first contact with knotomo.hi, and it takes only honesty.

Enter the Root Self Assessment →
Conducted by knotomo.hi · by invitation
The Founder
Valur Svansson, founder of BOAN.ink
Valur Svansson

Valur Svansson is, by education and experience, an applied behavioural scientist, and the founder of Back of a Napkin, also known as BOAN.ink. His range runs across technology, behavioural science and philosophy, and his work sits where they meet: old questions about how a person actually lives, answered with modern instruments. Thirty-five years turning strategy into things that hold for businesses, from Fortune 500 to startups, now turned on the relationship that decides every other one, the relationship with yourself. He is the author of the Divine Imbalance and the architect of knotomo.hi, the decision engine beneath the practice. Born in Iceland, based in the United Kingdom.

More on the founder →